Ultra Energy x Love Fest
Lovefest brings 20,000 people to Vrnjačka Banja for three days and nights of electronic music across five stages by the lake. Ultra Energy came with a serious footprint — a branded stand, a full activation, and its own stage deep in the pines. We covered the brand's whole presence in photo and video: the stand, the product placement, the crowd and the after-dark energy. Content that puts Ultra Energy at the center of the rave.
Behind the project
Lovefest is one of the biggest electronic music festivals in the region — five stages, more than 100 DJs and around 20,000 people, spread across three days and nights by the lake in Vrnjačka Banja. It's a night-driven, underground world, and the kind of place a brand can't just show up to; it has to belong. Ultra Energy did exactly that, with a branded stand, a full on-site activation and product placement woven through the festival — right down to its own stage set among the pines.
Our brief was to capture that presence in photo and video. Across the festival we shot the Ultra Energy stand, the activations and the product placement against the crowd, the lights and the after-dark atmosphere, then cut and graded it into a content package built for the brand's channels. The result ties Ultra Energy directly to the energy of the rave — footage and stills that feel as loud and alive as the festival itself, and put the brand exactly where its audience already is.
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